Bivins- “Ethics”

Bivins “Ethics – Moral Claimants” is strongly centered around moral decisions that people have to make. In life, every decision we make can effect other people either in a negative or positive way. These people are called stakeholders. This can include family, our superiors, professors, virtually anyone can be stakeholders in our life. However, we weigh our decisions differently based on the consequences we may face if we make a certain decision.

Because the media is basically in our face every day, it is a strong stakeholder in moral decisions. Media has four different groups it affects, and these groups come with restraints. Therefore, we are more likely to view our choices as a skewed perspective, resulting in us favoring one group over another based on how it will effect us.

Linkages ar also a central part of this chapter. These are people who provide input and output to an organization. Input is raw materials such as labor unions, employees or anyone who provides services. Output is the actual products, services and public information.

4 common linkages in organizations are:

  • suppliers- furnish raw materials
  • associates-orginazations with similar interests or face similar problems
  • receivers- people who use organizations output
  • issue define- arise an issue

These terms above are extremely important because often time one person represented an entire organizations. For example, if a news anchor says something offensive, her or she is repressing the entire organization. One individuals mistake can have detrimental consequences. There are plenty of real life examples to of this. .

Organizations thrive and prosper by dealing successfully with their environment. They have to read the market to predict how to conduct business. This chapter reflects this importance, and the consequences there can be if you mistreat your stakeholders.

All of this information is important to remember as we interact online. Anything we post, be it  a blog or any type of social media. Our words have consequences and it is important to remember that often times, we represent more than just ourselves.

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