Final Reflection

It is hard to believe another semester has come and gone. In this time, I have learned a lot about the online world. (I hope by reading this, you all have too.)

While there are many different definitions and examples of digital literacy, everyone has there own take on what it really means, and what is most important about it. To me, digital literacy embracing and building upon various technologies and platforms for communicating. This includes, and is not limited to: blogs, podcasts, videos, slideshows and social media. With these different platforms, it is important to know how to effectively use them.

Important Tools

One important digital literacy is ‘SEO’. SEO stands for search engine optimization. This means tagging your work, whatever it may be, so that when people search for that subject, the content you have produced will show up. As an avid Google user, this is extremely important. When someone Goggles subject material related to what you have produced, one would want their work to be near the top of the results. SEO allows this to happen.

Video editing is another important digital literacy. I think our generation is creative and more interested in visual learning. Therefore, the ability to produce and edit videos is something that can be beneficial. Videos can be used for marketing, educating, for fun and so on.. with all the interesting ways videos can be created, at least a basic knowledge of video editing is essential.

My third important digital literacy is “voice.” Everything we read online has a voice. These voices can be academic, witty, funny, creative and even boring. The voice that comes through on a blog or article is a determining factor in deciding if someone is going to read all of your blog or not. At first, finding your voice may be difficult. But like everything, practice makes perfect.

My Multimedia

Multimedia projects this semester have been both fun and stressful. A lot more work goes into these kinds of projects than I thought. When first setting up my blog, I was a little overwhelmed. It takes a while to get used to all the different ways to navigate around the site. Once I got used to it, blogging became fun. It is pretty cool to be able to find your “online voice.” Its like discovering a part of yourself you never knew existed. I know my blog is not perfect, but I am proud of it.

Videos were probably the biggest challenge in this class. Honestly, it is a lot harder than it looks. You can work for hours and hours on editing, only to have finished about 30 seconds to a minute of work. However, once you’re finished, it is a really great rewarding feeling. My favorite multimedia project was the group video I created with two other classmates, Laura and Hope. We discussed International Students at Furman, and I’m really happy with the results.

As far as improvements, I think there are fine details in all aspects of my multimedia that could be improved. Little details like making sure there are smooth transitions, having the highest quality photos, using the correct font etc. are all small things that improve the over all quality of the final products. This is definitely something I will pay extra attention to in the future.

Moving Forward

I am really excited to put to use all the tools I have learned in the “real world.” Before this class, I knew it was important to be able to navigate myself through different online technologies, but I never knew how important. These tools can be the deciding factor if someone gets a job or not.

I think I will successfully be able to use these tools in terms of advertising, marketing and branding myself at whatever company I may be apart of in the future. I can confidently say I now know how to post, edit, blog, and create much better than I thought I would have at the begging of this class. I encourage you all to try to do the same!

Until next time,

Kayla

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Jobs Of The Future

The overall point of this article was to show the booming industry of the online world. Specifically, the ideas of games generating billions of dollars. Specifically, in China. Games such as World of Warcraft is a virtual game that people emirs themselves in. They can create and essentially become these characters. These characters, just like people need “stuff.” In this car, the stuff is magic potions and weapons. However, real money is often paid for them, thus creating a huge business.

I thought this was an interesting read because it relates closely to topics of my blog. As you may or may not know, Kim Kardashian has an app available that allows her fans to virtually become part of her life. You can dress her up, take her out and about on the town and interact with virtual friends and family member of Kim. Like WoW, Kim has made millions of dollars off of this game.

This is just one example of how this industry has sky rocketed. There are plenty of other games that are following the path of WoW. This industry has created jobs, discovered new technologies and gave people of distraction from life, a way of having fun.

These days, online gaming isn’t limited to the computer or a consul. With smart phones always at an arms length distance, the online gaming business has allowed new innovating ideas and a fun way to waste some time. In addition, the market is spreading to other places than America, such as India and Africa. With this industry at its peak, it will be interesting where the gaming world can go from here.

Bivins- “Ethics”

Bivins “Ethics – Moral Claimants” is strongly centered around moral decisions that people have to make. In life, every decision we make can effect other people either in a negative or positive way. These people are called stakeholders. This can include family, our superiors, professors, virtually anyone can be stakeholders in our life. However, we weigh our decisions differently based on the consequences we may face if we make a certain decision.

Because the media is basically in our face every day, it is a strong stakeholder in moral decisions. Media has four different groups it affects, and these groups come with restraints. Therefore, we are more likely to view our choices as a skewed perspective, resulting in us favoring one group over another based on how it will effect us.

Linkages ar also a central part of this chapter. These are people who provide input and output to an organization. Input is raw materials such as labor unions, employees or anyone who provides services. Output is the actual products, services and public information.

4 common linkages in organizations are:

  • suppliers- furnish raw materials
  • associates-orginazations with similar interests or face similar problems
  • receivers- people who use organizations output
  • issue define- arise an issue

These terms above are extremely important because often time one person represented an entire organizations. For example, if a news anchor says something offensive, her or she is repressing the entire organization. One individuals mistake can have detrimental consequences. There are plenty of real life examples to of this. .

Organizations thrive and prosper by dealing successfully with their environment. They have to read the market to predict how to conduct business. This chapter reflects this importance, and the consequences there can be if you mistreat your stakeholders.

All of this information is important to remember as we interact online. Anything we post, be it  a blog or any type of social media. Our words have consequences and it is important to remember that often times, we represent more than just ourselves.

Adding Motion

This chapter is all about the importance of moving images. Moving images can be categorized as video, animation, motion graphics, software simulation, games, photo slide shows and digital story telling.Videos is all about capturing an idea and turning it into something useful. This can happen in long periods of time (tv shows, movies etc) or only a few moments (vines, youtube, animation.) Video can capture and translate any idea in many different ways. A very important part of this chapter is the process of a story board. Much like outlining an essay, storyboards are essential. They help you get all your ideas down in a fluid manner. This way, you can visually see what you need to do so you don’t get lost in your thoughts. Story boards help with not only visually what you need to see, but they are helpful for auditory and written cues.

There were guidelines outlined in this chapter for tips about making videos. The ones i found more interesting and helpful were : timing and impersonal instructions. Both are essential for the fluidity of the video and to help portray accurate and real life simulation. This creates a believability aspect of the video.

Videos dominate a large part of our online society. With the polarity of youtube, vine, instagram videos and music videos, it is very important that we know how to properly convey a message through a video.

‘Practices of Looking’

The reading titled ‘Practices of Looking’ by Lisa Cartwright is all about images and how the audience views them. Within the first paragraph, the reading made some interesting points. She says, an image has two elements, the contextual information and how the audience sees it. She goes on to say that when a piece of art or photograph “speaks to them” it is often because they can relate to it or find meaning from it, drawing from their own life experiences. This is an interesting part of “art” to me because there is more than just being “good” or “bad” at drawing, photography, painting etc., it is about evoking emotion and creating a connection between the audience and your imagine.

She continues on to discuss this same idea but with the idea of advertising. I thought this was particularly relevant given last Sunday was the Super Bowl, arguably our countries biggest night for advertising. So much research and thought goes into a simple commercial just to make sure that the audience will interpret the ad the way they had envisioned. Advertisements are something I find really interesting. For the perfect ad you have to master both psychological and business approaches.

The next part of the reading discussed the difference between taste and aesthetics, both of which are extremely important in the world of online blogging. However, I never really knew the exact distinction between them. She says “Today the idea of aesthetics has moved from the belief that beauty resides within a particular object or image. We no longer think of beauty as a universally accepted set of qualities…the criteria for what is beautiful and what is of are based on taste, which is not innate but rather culturally specific.” I had never thought of it in this way before and I really like how she phrased her definition.

All of the concepts discussed in this reading seem to be bit larger than the importance of blogging. Ideas such as beauty, racism, Marxism, aesthetics, culture etc. were all discussed in relation to time, history and how our mind interprets these idea. However, they are all still extremely valuable ideas in the realm of digital media. I say this because our lives are immersed with digital media. It is almost impossible to avoid advertisements and blogs because they are an extension of culture, aesthetics and beauty.